LOS ANGELES (AP) – Dogs and cats have become part of the household in the last 20 years sleeping in their own beds, or those of their owners, eat food specially prepared to help their digestion, purified drinking water and rest on heating pads to prevent arthritis.
In addition to veterinarians, some pets have their own hairdressers, coaches, caregivers and casual walkers.
All this indicates a bright future for an industry that has grown with the popularity of pets, expending at a rate of between 4% and 6% per year since the American Pet Products Association began keeping records in 1996.
The U.S. a record 55.700 billion on their pets last year was spent, and those costs will approach 60,000 million this year, said on Thursday President Bob Vetere partnership with buyers and exhibitors at the Global Pet Expo in Orlando, Florida.
The largest portion of expenditures in 2013, 21,600 million was for pet food, much of it more expensive and healthy. In 1996, total expenditures on pets were only 21,000 million (31,300 million adjusted for inflation).
The humanization of pets began 20 years ago, Vetere said in a telephone interview. As pets are adapted to their new role in the family, manufacturers introduced products that helped them move the quad room.
“What is fueling this boom are the members of the baby boomers whose children have left home and are now looking for ways to find love and affection they used to receive from them,” Vetere said.
“In the past, our children were a reflection of us, and people are now extending that to their pets,” said Dr. Jessica Vogelsang, a veterinarian in San Diego that owns the portal.
People not take pets to the vet today only for reasons of health, they also want to look good and smell good, he said. “From my point of view, is a good thing? I like to see people so concerned about their pets.”
How much Americans spent on other popular categories? Just fewer than 44,000 million in carbonated beverages in 2012, according to the latest data available, said Mintel Group. In 2013, Americans spent $ 83.000 billion in beer, Mintel said, although Beer Marketer’s Insights puts the figure slightly above 100,000 million. Courtesy usa news).